The poster immediately draws the audience to the title of the film, as it is in a different font and colour, even though it is featured near the bottom of the page. The image tells us as the auidence a lot about what the film is going to be about and from this we make our own predicitions about the themes of the film, whihc are normally correct, as they are clearly put across.
This poster instantly tells us the genre is very feminine and 'girly' because of colours used; which are pinks and purples, which also indicates that the film 'Mean Girls' is aimed more towards a female auidence, rather than a male auidence. Also, from the co-ordination of the other three 'popular girls', and the instant difference between them and the main character,'kadey' and this suggest that there will be conflict or issues between the two. Furthermore, The postioning of the charaters on the poster also tells us alot, as it shows that the main charater can become more dominating, even though there is only one of her, compared to the three 'popular girls', as her image is much larger in comparison to the other. Also, the wat in which the girls are posing, suggest that they can be quite 'fiesty' and have alot of attitude towards one another.
The use of bold font on the specific words; like 'Mean', 'April' and 'Lohan' shows the importance that the words play on the poster and to the auidence. Also, the way in which the credits are positioned diving the page in two, shows the possible divide in opinions and lifestyles of the group and 'kadey'. Finally, the slogan, 'watch your back' suggest that there is going to be some 'bitchy-ness' between rivaly charatcers, and that there will most likely have some form of 'backstabbing', and the grey font which is used, may suggest that what is too come is unforseen, and people only realise what is to come later on in the film.
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