Evaluation

Advanced Portfolio Evaluation

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Storyline for film trailer

A new 'geeky girl' (Amy) comes to public school, after trouble at previous private school, she has trouble fitting it almost instantly. But soon after she is 'taken in' by the 'mean girls' or 'posh totty' of the school, but she soon finds out it takes alot more than speaking the part, to become apart a member of the group. In order to fit in, is she going to break the rules?

Storyboard outline for film trailer

Ideas for film trailers storyline

Dialogue for trailer

FHM- spiderman

This front cover of FHM, yet again keeps a similar style for the masthead, however, the colours are inconsistant but still keeping that stylish element of positioning the date/issue no. Also, the main cover image is the main aspect of the front cover and instantly draws you into the magazine, but also the film and what its all about. However, the image is incorpaarated into the background, so the image is not centre focused but takes up the whole page instead. Strangley the cover only contains one main strapline about the spiderman film itself, and nothing else. Leaving the rest of the front cover quite bland, however the busy background & image make up for the lack of text.

Research Into Magazine Front Covers

Above the title there is a few selected images of films which will be feautures inside the issue of FHM. Also, FHM shares a distinct similarity to Empire magazine as they both contain the issue date inside the letter 'M' of the title.
Furthermore, the fact that the main image is particialy covering the title, shows how well known the magazine is in the film industry, that it is not a necessitity to see the complete masthead.
The cover image is of megan fox, in her film etire, which makes it more realistic, and as if it was from the film itself; providing the audience with what the main storyline will be based upon, acting like a little incentive to the auidence to go watch the film. There are a variety of font sizes used for straplines which shows the varying in their importance, but it also shows the image is the main thing to draw the auidnece in, as their is no straplines which stand oput to entice the auidence in.
Finally, something that is rarely seen is a gap or more commonly known as white space, which is unexpected of such a well known magazine.

The purpose of my trailer

What is my marketing campaign?
my film will be aimed towards the teenage audience and will serve the purpose of appealing to that particular auidence and all the different elements of the film promotion package are key in trying to encourage people to come and see the patciular rom-com film i am going to produce at cinemas; in order to produce a 'box office hit'.
I think that the elements of the marketing campaign that will help to represent the 'message' to the potential auidence is the characters within the film and the set sterotype they are given, such as 'nerd' or 'thug/gangster'. Also, the message should be clearly captured in the narrative of the story, as that is its purpose within the film asnd the trailer.
When deciding upon the genre and narrative of the film, we thought firstly of what factors make a person or us want to go and see a film, this is when we came across the key role that the promtion package plays in attracting the auidence, without this it would be very difficult to 'sell' the film to the national or global auidence. Furthermore, we believe this is why you would decide to go see a particular film, when visitng a cinema; it comes first and after the promotion package would be the basic narrative; which the promotion package is set on.
Why is the tailer important?
The trailer can be seen as the most important element of the promotion package and is very powerful as a weapon in the marketing campaign. As, trailers are seen to be the element of the promotion package that brings the auidence to watch it, but posters attracting the inital attention of the potetnial audience, this is because they tend to actually convey the exitemtn of the film. The combination of the sound and image can create the atmospheare of the film and set the scence for what is to actually come if you were to go and watch it, which intices you in.
However, the trailer can contain mixed emotions as it is hard to distinguish which is more important- the actual images or the sound; as without the sound, the trailer would mearly be a slide show of images, but without the images there would be nothing to indicate what is going to happen in the film.
The trailers are not only important at the inital release of a film but in the coming years, as trailers are firstly used to attract the inital auidences, then afterwards they are used to sell the dvds/blu-ray discs because they are included at teh start of other dvds released at a similar time, which may intcie teh auidence to go and buy the film, adding to the gross profit of the film and covering the costs used to produce the promotion package.
Function and features of trailers
There are two types of trialers; teaser trailers which is released in the early stages of the promotional campaign and leaves teh auidence wanting more information. The second type is theatrical trailer, which is usually plays a couple of weeks before the film is released, and intend for the biggest impact, in a short space.
The key features of a trailer are their genre, as it should be instantly recognisable to the auidence, without needing to think too much about it. Sound is very important in trailers as in can manipulate our emotions and create a intense atmospheare if needed be.
The main conventions of film trailers include;
-higlighting the 'best bits' of the film
-dramatic camera angles
-voiceovers key to giving vital information about the story and characters
-to build up suspense, title may be left untill the end

Research Into Film Posters

The poster immediately draws the audience to the title of the film, as it is in a different font and colour, even though it is featured near the bottom of the page. The image tells us as the auidence a lot about what the film is going to be about and from this we make our own predicitions about the themes of the film, whihc are normally correct, as they are clearly put across.

This poster instantly tells us the genre is very feminine and 'girly' because of colours used; which are pinks and purples, which also indicates that the film 'Mean Girls' is aimed more towards a female auidence, rather than a male auidence. Also, from the co-ordination of the other three 'popular girls', and the instant difference between them and the main character,'kadey' and this suggest that there will be conflict or issues between the two. Furthermore, The postioning of the charaters on the poster also tells us alot, as it shows that the main charater can become more dominating, even though there is only one of her, compared to the three 'popular girls', as her image is much larger in comparison to the other. Also, the wat in which the girls are posing, suggest that they can be quite 'fiesty' and have alot of attitude towards one another.
The use of bold font on the specific words; like 'Mean', 'April' and 'Lohan' shows the importance that the words play on the poster and to the auidence. Also, the way in which the credits are positioned diving the page in two, shows the possible divide in opinions and lifestyles of the group and 'kadey'. Finally, the slogan, 'watch your back' suggest that there is going to be some 'bitchy-ness' between rivaly charatcers, and that there will most likely have some form of 'backstabbing', and the grey font which is used, may suggest that what is too come is unforseen, and people only realise what is to come later on in the film.

Research into Magazine Film Cover Features

There is a mixture of different dark shaded colours in this cover, this could be to highlight the importance of this issue, as its cocentrating on the return of the wolverine. However, you notice that looking through other 'Empire' that one thing in particular remains the same; which is the red masthead on the Empire covers.
All the font is the same, and all in upper case; which makes it seem more masculine, thna feminine.
The main image reflects what Empire is about, as it is an image of wolverine from a blockbuster film, reflecting in turn the film of the month.
The straplines and text flow around the image, to shows its importance to the front cover, however the text does not get put aside, as it it still visable and dominent in its own way; which use of colour. Also, this helps to balnce the text on either side of the image, and overall giving it a sophisticated, well layed out look; which is easy to folllow.

Introduction

Advanced portfolio

Products- genre/title
For my A2 coursework, i am going to be producing a promotion package for a new film; which will include a trailer, with a poster and film magazine front cover (featuring the film). The genre of the film will be a slight mix between comedy and abit of romance, but will most definately be more so a teen drama; consisting of the commom features; being set in a high school and involving mild adolescent sexual
adventure and conflicts with authority.
Aims- post-modern? Representations- synergy, cross media
The aims of the film is to create a promotion package for a appealing British film comedy, which we don't see too many of these days, and it is far more of a challenge as it seems easier to create a american comedy, that would have gross potential.
Target auidenceThe target auidence for my promotion package will be British teenagers, aged between 13 upwards.
Institution
The institution that would be likely to produce such as a film would be warnerbros, or something along the lines, that has a large range of films targeted at the teenage auidence.
A basic outline of the film trailer:
A new girl from out of town who comes to England and attends a public school. She is the 'nerdy' type who does not fit into the social cliques. But her luck changes where she is taken in by the popular group, however everything is not all perfect. Problem then equilibirum gained.

Chosen Brief

2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:
- a website homepage for the film;
- a film magazine front cover, featuring the film
- a poster for the film.

Example Trailers:

• http://www.youtube.com/watch?v=nFP68RpX1Fg&feature=related - Mean Girls

• http://www.youtube.com/watch?v=oIH3ItCXoe4&feature=related - John Tucker Must Die
• http://www.youtube.com/watch?v=NCn7WYYaCAc0 He's Just Not That Into You

Analysis of my skills using digital technologies

Since the beginning of my last piece of coursework during year 12, my digital skills have progressed quite vastly due to the use of various programmes during the creation of my music magazine.
The skills i acquired in desk top publishing were how to create text boxes, changing size of texts, inserting text, images, macros. Also, i learned how to layer objects, change the order of objects, rotating objects and changing the backgrounds colours; which all came to great use in my previous coursework.
Also, when using photoshop, i developed from just knowing the basics of changing background colours and deleting layers to layering images, changing the opacity and deleting backgrounds; this was thought the thorough use of the programme and exploration of what is has to offer.
Last year, i lacked in my recording skills, as my use of a camcorder was very limited, so when using the camcorder i found it very difficult to grasp at first, and still know only the basics. These include loading the tape, the use of zoom and playback. This is an area in need of further development; which i think is likely as we will be recording for some element of any of the available briefs.
Video editing is also an area in need of further development, as when creating the magazine front cover last year, i didn't have a chance to really use a camcorder, so there was limits to what i could learn and my skills remained very much the same; with only being able to capture the footage and cut it down when needed be.
I think I have learnt that when constructing my media project last year, cameras are very difficult in using them to take the perfect shot, as everything on the settings has to be perfect, in order to get what you want.
Furthermore, when creating my actually blog last year, it was a completely new activity and involved new skills and now that i have become very familiar with them and setting up this blog was quite easy, and i believe that the skills acquired in creating the blog will help me further in my chosen brief, as a web page is needed to be created for a movie trailer.
Moreover, since the beginning of year 12 and the preliminary task, i believe i have gained valuable knowledge and acquired various useful skills, that can only now be further progressed when completing my year 13 coursework, and some elements which lacked in accuracy; such as picture quality,time management, can only ensure i do the opposite and steer clear from those armature mishaps.